Meet Ash & Roshnee

With two inner city Auckland stores in close proximity, we have the hustlers and bustlers covered with a wholesome gourmet burger experience that is just streets apart. So, whether you're uptown or downtown, we’ve got you. Meet Ash & Roshnee, the young, warm and friendly couple that own BurgerFuel Queen Street

Ash and Roshnee’s interest in the brand all started in Tauranga where BurgerFuel became a part of their social ritual and go-to place to catch up with mates. They loved the vibe, street art in store and Ash was particularly drawn to the brands alignment with muscle cars. The product brought them back time and time again and it was this, combined with the experience and memories they shared in the store that had them exploring options to own their own. Their journey then took them to Auckland, where they fell in love with the City of Sales and achieved their dream of running their own BurgerFuel store.

Ash comes from a business background and his experience in the grocery sector was easily transferable to operating the store. Roshnee has a degree in marketing and her extensive knowledge in retail marketing has meant that local store marketing has been a natural fit and something she is now super passionate about.

Ash, born in England, met Rosh in NZ and today, both are now strong advocates for Auckland, “we get to meet all walks of life”, Roshnee says, “there’s never a dull day in the city. With so many tourists, we sometimes even feel like we are on holiday ourselves!”. They love to catch a show at the Civic and regularly take their young family for a stroll down at the Viaduct.

Head in store to meet Ash, Rosh and team.

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