OWN A FRANCHISE
Quit your day job and drive full throttle into a business engineered to succeed.
BurgerFuel Group is the kiwi-owned company behind BurgerFuel — operating 60+ stores across New Zealand and the Middle East.
With three decades in the restaurant game, we blend entrepreneurial spirit with a proven franchise model built to scale. Our deep understanding of the local market, backed by global experience, gives us a unique edge in creating businesses (and brands) designed to thrive.
Why Burgerfuel?
You're not just buying a gourmet burger business. You're buying into a brand others can't emulate – backed by the systems, support and buying power to match.
STRONG GROUP CULTURE
You’ll be joining a connected, values-driven network that shares knowledge, supports growth and celebrates success.
BROAD INDUSTRY SUPPORT
Access to heavyweight experience in brand growth, franchising, operations and marketing. Structured training, ongoing development, and the collective experience ensures you’re backed from day one.
BIG-BRAND BUYING POWER
Tap into cost efficiencies and supply chain advantages that come with an established brand that prioritises strong supplier relationships.
OPERATIONS EXCELLENCE
Robust operational support and sophisticated systems are perfectly paired with an experienced field team.
PROMOTIONAL TOOLS
You’ll be trained and armed with proven local store marketing tools and programmes to grow your business and community presence on your own terms.
DISTINCTIVE MARKETING
A big-brand credibility meets culture-fuelled marketing approach that keeps BurgerFuel ahead of the pack.
INNOVATION
Pioneering menu development, embracing new technology, and seizing first-to-market opportunities. Innovative thinking sets us apart from the rest.
YOU’RE BUILT FOR THIS
We’re after a few defining traits in a franchisee – a bit of attitude, plenty of energy, a side of hustle, and a few extra ingredients…
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GET THE SKILLS TO PAY THE BILLS
SET UP TO GO THE DISTANCE
OWN THE ROAD AHEAD
An affinity with food.
You’ll be joining a connected, values-driven network that shares knowledge, supports growth and celebrates success.
A hardworking and dedicated attitude.
Access to heavyweight experience in brand growth, franchising, operations and marketing. Structured training, ongoing development, and the collective experience ensures you’re backed from day one.
Personality and character.
Tap into cost efficiencies and supply chain advantages that come with an established brand that prioritises strong supplier relationships.
Customer service focused
Robust operational support and sophisticated systems are perfectly paired with an experienced field team.
Basic accounting and financial knowledge.
You’ll be trained and armed with proven local store marketing tools and programmes to grow your business and community presence on your own terms.
Organisational and management skills.
A big-brand credibility meets culture-fuelled marketing approach that keeps BurgerFuel ahead of the pack.
Financial security.
Pioneering menu development, embracing new technology, and seizing first-to-market opportunities. Innovative thinking sets us apart from the rest.
Don’t just take it from us
Hear from our Franchisees
THE ROAD TO OWNERSHIP
What you can expect
Disclosure and two-day in-store trial
You'll sign a confidentiality agreement so we can share the details of opening a business together. You'll also complete a two-day in-store trial to get a real feel for the role.
Interview and documentation
You'll be formally interviewed by our Chief Operating Officer and General Manager. Credit checks will be completed, and we'll work with you to ascertain your full financial position to ensure serviceability of cash-flow.
Franchise agreement signed & site selection
This is where we make it official! The partnership between franchisor and franchisee becomes legally binding. Then we'll work with you to secure a site whether it be building your new store or taking over an existing one.
Training and induction
You'll head into 12–16 weeks of intensive, full-time training at one of our company-owned stores with an experienced franchise trainer. You'll also meet the marketing team for a brand induction.
Store opening
The team will work with you to launch and celebrate your new store to the local community, or to introduce you as the new franchisee of an existing store. And you're off!
Purchase a franchise
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