Innovation at Burgerfuel

Kiwi ingenuity and innovation is simply part of our DNA

Whether it’s revolutionising delivery packaging, or conceptualising how to turn a racing trailer into a food truck, we’ve been tinkering since ‘95.

Pull
zippy box
zippy box
zippy box
zippy box
zippy box
zippy box
zippy box
zippy box
zippy box
zippy box

From theDooferto theZippyBox

                  Since the beginning of the humble burger, people have experienced a myriad of first world problems, from battered buns, to falling filling and sauce stains. Necessity is the mother of invention, thus the BurgerFuel Doofer was born - a world first, magic piece of holding, folding cardboard genius.

While the Doofer was a saviour to our in store fans, we needed something to take on the road. After 30-something design versions later, we came up with a burger box that keeps your burger hot, looking like it does on the advertising and with a built-in doofer to catch all those juicy juices. The ZippyBox is the next evolution of the ultimate burger eating experience.

Our Other Innovations

Some make it to the finish line,

others crash and burn.

We give it a crack anyway.

Racing Rigs

Powered by our brand partners, PlayStation™, we created a racing simulator rig that delivers an immersive, high-speed experience like never before. Designed for events (but mostly for the head office games room), we’re catering to all of our fans and staff with a need for speed.

Kids Ink

The home of the happier meal. Our Kids Ink. range features a clever box that unfolds to reveal the goods, and Kids Ink. stations in every store offer activity sheets that are hand-drawn and designed by our resident street artist, Haser (a big kid at heart).

Mobile Racing Trailer

Who would have thought racing car trailers would make the perfect BurgerFuel on wheels? We built the Optimus Prime Beef of racing trailers with a mobile kitchen inside. It was shipped over to the Middle East and is still slinging burgers in Mirdif Way, Dubai.

Doofer Dispenser

A specially engineered doofer-picker-uperer that sits on display on our store counters. This crazy invention is influenced by the mechanics of an engine piston.

Get exclusive deals on the VIB CLUB app

Get exclusive deals on the
VIB CLUB app