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Our Food
05 Aug 2025

Wild Heart partners highlight - Meet Citizen

Citizen Collective is on a mission to reduce food waste in New Zealand by rescuing surplus bread, fruit, and vegetables and turning them into high-quality, low-impact ingredients. From upcycled beer and spent-grain flour to rescued cherry sauce and carrots in the Wild Heart burger, Citizen proves that sustainability can be delicious. They're proudly partnering with BurgerFuel to bring conscious food choices to Kiwi consumers.

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INNOVATION

Introducing Wild Heart, a special edition burger that's built with purpose and consciously crafted in partnership with conservationist crusaders; Citizen Collective, the Fiordland Wapiti Foundation and WITHWILD. Wild Heart is designed to challenge the way we look at food consumption in New Zealand.

We want to shine a spotlight on our partners; this week we look at the work Citizen are doing.

Citizen’s mission is to stop needless food waste, rescuing foods that would otherwise go to waste and upcycling them into tasty, low-impact, high-quality food and beverages. Their vision is to become New Zealand’s leading ‘food upcycle’ organisation and work as a collective, partnering with like-minded, passionate organisations, like BurgerFuel.

Citizen’s first focus was New Zealand's most wasted product, bread. After brewing their craft beer from rescued bread, they repurpose the by-product from the brewing process into a nutritious, high quality, spent-grain flour.

Citizen’s other focus is the country’s second most wasted items, fruit and vegetables. Rescuing export quality wonky Central Otago cherries to create a Rescued Cherry Sauce, they have also teamed up with growers in Ohakune to provide rescued grated carrots for Wild Heart.

Those same rescued cherries have also been repurposed in the BurgerFuel Midnight Forest Thickshake, using 40,000 cherries and turning them into a rescued Cherry syrup.

Learn more HERE | Follow them @heycitizens

Wild Heart is 100% locally sourced and consciously crafted with rescued and repurposed ingredients.

WITHWILD Fiordland Wapiti Venison Patty: Comes from the heart of the Fiordland National Park where, every year, wild introduced Wapiti deer are culled to help protect precious native flora and fauna through WITHWILD and the Fiordland Wapiti Foundation deer management programme. A dollar from every burger sold will be donated to support the park's conservation.

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