Since ’95, when we opened the first BurgerFuel store on Ponsonby Road, Auckland, we knew that there would be many more stores to come. So BurgerFuel established the Enviro-mental programme, to ensure we kept the planet in mind as we grew.

We've been pioneers in developing packaging that takes the environment into consideration, our stores used to send away their old chippy oil so it could be converted into Bio Diesel, and since ages ago, we’ve been collecting our billboard skins and repurposing them into useful items, like beanbags, duffle bags, and staff anniversary gifts.

Over the more recent years, we've worked to reduce the number of packaging items needed for customers that dine in or takeout (no-one needs bags, within bags, within bags) and with most of our customers choosing to take their feed away, we know it's our responsibility to ensure our packaging does as little harm to the environment as possible at the end of its life.

We have some big projects in the works to ensure the end of life of our in-store packaging is safe, circular, and considered. We know we have a long way to go, and ongoing improvements to make, but we are committed to finding ways to lessen our impact on the environment. 

We believe in authenticity and transparency, so watch this space for exciting developments as we continue on our sustainability journey….




Food waste isn't cool and shouldn't be going to landfill, where it produces powerful greenhouse gases as it breaks down, and also robs our soil of important nutrients.

If we have any leftover ingredients remaining from a special burger, side, or thickshake promotion, we work with organisations like Everybody Eats, Kiwi Harvest, City Missions and food banks, to make sure the food gets to people in need.  

Keep an eye on our Feeding the Legends stories, found HERE, where we showcase (and say "thanks" - with burgers) amazing humans dedicated to getting unwanted food to those who need it the most. 

Please contact us at [email protected] if you, or someone you know, should be featured in our Feeding the Legends programme, or if you are an organisation that would like to be added to our list for surplus food donations. 


Millsy, Mad Burger Scientest (aka Menu Development Manager) and Cuz, R&D extraordinaire, steer the direction of BurgerFuel’s menu evolution and product design. Food quality, sustainability, and provenance are of the highest priority and they work to establish partnerships with suppliers who have likeminded values.

With exciting ongoing long-term menu development plans underway, concepting and crafting limited-time-only special burgers, sides, and drinks, gives the team an opportunity to test and trial products that incorporate sustainable food trends, sourcing and production practices, as well as work with businesses leading the way on sustainability in the food industry.

These limited time offerings are not only designed to test for future ongoing menu feasibility, but to provoke thought and challenge perceptions with our customers, all within the familiarity of a burger.

Here are some examples of past special edition products that not only tasted great, but were designed to have a positive impact too…


With a focus on diverting as much discarded food away from landfill as possible, BurgerFuel Ponsonby and BurgerFuel Takapuna have been trialling circular waste solutions in the dining room and kitchen, working with Supertrash and We Compost, part of Green Gorilla, Auckland’s largest non-landfill owning, full spectrum waste services provider.

Over the coming months, we will be working to convert as many stores as possible to compost and recycling bins, with clear signage to educate the customer on how best to dispose of any BurgerFuel packaging and food waste. 

This is a work in progress, so keep an eye out here as we roll out bin conversions nationwide.